Brand
|
Getaway Collections
|
Family Fun
|
Outdoor Adventures
Recreational Motorsports
|
Angling & Hunting
|
Quebec
|
Overseas
NOTE:
Red
indicates in-market campaigns
2008-09 Angling & Hunting Campaigns
Creative
Medium
Specifics
In Market
GoFish Site
Hunting in Ontario Site
Online
ontariotravel.net/gofish
ontariotravel.net/hunting
Year-round
TV Campaign
"Babe"
"Fishsticks"
TV
:30 spots featuring Babe Winkelman. Airing on Babe Winkelman's show and on various cable networks in Minneapolis/St. Paul, MN.
(
see complete list
)
Jan-Mar
Online Campaign
Campaign Splash Page
Online
GoFishCanada.net - call-to-action for Minneapolis campaign.
Jan-Mar
"Fashion Statement" Ads
Big Box
Leaderboard
Skyscraper
"GPS" Ads
Big Box
Leaderboard
Skyscraper
Online
Banner advertising (geo-targeted to Minneapolis) on WCCO.com,
Men's Lifestyle/Sports sites
within the Suite 66 ad network,
Sports/Recreation sites
within the Specific Media ad network.
Feb-Mar
Search Engine Marketing
Online
Google - ON, MI, MN, PA
Nov-Mar
Campaigns
2012-13 Campaign
2011-12 Campaign
2010-11 Campaign
2009-10 Campaign
2008-09 Campaign
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