2008-09 Family Fun Segment Campaign
Creative Medium Specifics In Market
Family Segment Site Online ontariotravel.net/family Year-round
4-Page Insert Magazine in Attractions Ontario magazine Summer distribution
 
Rogers Media Partnership
Print Ad - June (TP & CH)
Print Ad - July (TP & CH)
Print Ad - August (TP)
Print Ad - October (TP)
Print Ad - January (CH)
Print Ad - March (TP) 		Magazine





 Total of 9 ad insertions in Today's Parent (TP) and Chatelaine (CH)




 June - Aug, Oct,
Jan - Mar
Today's Parent - KidSummer 2008

 Magazine
& Event

 1/4 page print ad in Today's Parent, Chatelaine and Glow magazines, plus event presence and sponsorships July, August
Ontario Family Microsite
 Online Microsite on TodaysParent.com June 08 - Mar 09
 
YTV Partnership
Ontario In 10 Trivia Challenge
 Online

 Microsite and game/contest on YTV.com

 May 5 - June 16
:30 "Action" Promo
:30 "Attractions" Promo
:45 "Contest" Promo
 TV


 Promotion of family travel options and game/contest

 May 5 - June 16
 
WDIV (Detroit) Partnership
Niagara Helicopter
Butterfly Conservatory
Ontario Science Centre
Toronto Zoo
Via Rail
 TV




 1-minute Vignettes
with Jr. Travel Guide Chloe Kiple



 May
St. Lawrence Market
Royal Ontario Museum
Dirty Dancing
Queen St. West
Hockey Hall of Fame
Distillery District
Blue Mountain
Fort Malden/Amherstburg
 TV







 2-minute Vignettes with Jimmy Rhoades







 May, June
Discover Ontario, Canada Microsite
 Online

 Campaign microsite on clickondetroit.com May, June
Inspiration Ads
Big Box
Leaderboard
Skyscraper
 Online



 Online display advertising on
clickondetroit.com


 June, July
 
WEWS (Cleveland) Partnership
CN Tower
Royal Ontario Museum
Casa Loma
Toronto Zoo
Bata Shoe Museum
Marineland
Maid of the Mist/Horseshoe Falls
 TV







 3-minute Vignettes with Jim O'Brien
(program also includes two 30-minute primetime features)





 May, June
Destination Ontario Microsite
 Online

 Campaign microsite on newsnet5.com

 May, June
Inspiration Ads
Big Box
Leaderboard
Skyscraper
 Online



 Online display advertising on
newsnet5.com


 June, July
 
Additional Online Marketing
Email #1
Email #2
Email #3
Contest Email #1
Email #4
Contest Email #2
Email #5
Email #6
Contest Email #3
 Online








 Email marketing to Family segment and Today's Parent/Chatelaine subscribers. Total of 8 scheduled for 08/09.






 May 14
June 26
July 30
Aug 25
Sept 17
Nov 24
Dec 10
Feb 10
Mar 24
Search Engine Marketing
 Online Google - ON, OH, MI June 08 - Mar 09
 
Contests
Ontario Family Adventure Contest

Light Up The Falls Contest

Planes, Trains & Ottawa Contest		 Online






 Hosted on ontariotravel.net/family






 April 18 - Aug 31


Sept 5 - Nov 30

Dec 5 - April 2
  Campaigns

2012-13 Campaign
2011-12 Campaign
2010-11 Campaign
2009-10 Campaign
2008-09 Campaign		 Français