2008-09 Getaway Collections Segment Campaign
Creative Medium Specifics In Market
Distinctive Getaways Segment Site Online

 ontariotravel.net/getaway

 Year-round
Distinctive Getaways Guide

 Printed Travel Guide Inserted in Globe & Mail, Food & Drink and Golf Style. Also available to order online and via 1-800-ONTARIO May - August
 
Globe & Mail Media Partnership
Advertorial & Brand Ads
Spa
Outdoor
Golf
Museums
Theatre
Golf 2
Wine & Culinary
Great Fall Drives
Outdoor 2
Girlfriends Getaways
Wine & Culinary 2
Spa 2
 Newspaper










 Full-page ads in The Globe & Mail: 1/2 page Advertorial & 1/2 page Brand Ad









 May 08 - Feb 09
Retail Ads
Indulging - Wine
Indulging - Spa
Captivated - Theatre
Creating - Museum
Reconnecting - Outdoor
Adrenaline - Outdoor Indulging - Wine 2
Birdies - Golf
Birdies - Golf 2
Encores - Theatre
Perfect Pairings - Wine
Exploring - Fall Drives
Inspiration - Outdoor
Sheer Indulgence - Spa
Savour Winter - Wine
Rejuvenate - Spa		 Newspaper














 1/2 page themed retail ads in The Globe & Mail













 May 08 - Feb 09
TheGlobeAndMail
.com/Ontario
 Online

 Campaign microsite on theglobeandmail.com May 08 - Feb 09
Show Your Ontario

 Online

 Competition for professional photographers May 08 - Mar 09
People's Choice Photo Contest (Spring/Summer)

People's Choice Photo Contest (Fall)		 Online




 Contest tied to public voting on professional photo competition


 May 21 - June 29


Sept 4 - Oct 13
"Headlines" Ad - Big Box
"Contest" Ad - Big Box
"Toes" Ad - Big Box
"Maple" Ad - Big Box
"Contest" Ad #2- Big Box
 Online




 Online display advertising on
theglobeandmail.com


 June, July
July, August
Sept-Nov
Sept-Nov
Sept-Feb
 
Food & Drink Partnership - Industry coop programme with templated ads created by OTMPC
Early Summer 5-Page Insert
Summer 5-Page Insert
Early Fall 5-Page Insert
Late Fall 3-Page Insert
Winter 3-Page Insert
 Magazine





 Food & Drink Magazine





 May/June

July/August
September
November
January
 
AMEX Publishing Partnership - In partnership with the CTC
8-Page Insert

Magazine

 Food & Wine Magazine and Travel & Leisure Magazine April/May
Double-Page Ad

Magazine

 Departures Magazine & Executive Travel Magazine April/May
 
Wine Spectator Partnership - In partnership with the Wine Council of Ontario
12-Page Advertorial

 Magazine

 In partnership with the Wine Council of Ontario May
Campaign Microsite
 Online winespectator.com/ontario May - Sept
 
LGBT - In partnership with the CTC
Print Ad



 Newspaper & Magazine


 Full-page ads in Bay Windows, Gay City News, Chicago Free Press and Instinct Magazine targeting the Boston, New York and Chicago markets. June, July
Online Ad - Big Box
Online Ad - Leaderboard
Online Ad - Mini Leaderboard
Online Ad - Skyscraper 		Online




 Online display advertising on Gay.com, LOGOonline.com, PlanetOut.com, OutTraveler.com & Advocate.com


 June - Aug
Search Engine Marketing
 Online Google - New York City & Boston June - Aug
 
Additional Online Marketing
Email #1
Email #2
Email #3
Email #4
Email #5
Email #6
Email #7
Email #8
Email #9
Contest Email #1		 Online









 Email marketing to DG segment subscribers. Total of 9 scheduled for 08/09.







 May 6
May 20
June 11
July 9
Sept 9
Sept 23
Oct 15
Nov 4
Jan 13
Feb 12
Search Engine Marketing
 Online Google - ON, OH, MI June 08 - Mar 09
 
Contests
Livin' The High Life Contest

Rejuvenating Retreat Contest
 Online




 Hosted on ontariotravel.net/getaway




 April 18 - Aug 31


Sept 4 - Feb 15
 
Great Fall Drives
Great Fall Drives Guide



 Printed Travel Guide

 Distributed through Ontario travel centres, website, call centre and in various publications
(see complete list) 		September, October
Full-Page Ad


 Magazine


 Total of 9 ad insertions in Canadian Geographic, CAA Magazine, Canadian Biker, Fifty-Five Plus and Good Times
 September, October
Great Fall Drive Routes
 Online Hosted on ontariotravel.net/getaway August 08 - ongoing
  Campaigns

2012-13 Campaign
2011-12 Campaign
2010-11 Campaign
2009-10 Campaign
2008-09 Campaign		 Français