2008-09 Great Ontario Outdoor Adventure Campaign
Creative Medium Specifics In Market
Great Ontario Outdoor Adventure Site Online

ontariotravel.net/outdoor

Year-round

2009 Great Ontario Outdoor Adventure Calendar




Calendar






250,000 copies (210,000 English + 40,000 French). Distributed in Canadian Geographic and Géo Plein Air magazines, Mountain Equipment Co-op's Toronto-area stores, at Adventure Shows, and available through Ontario travel centres, website and call centre. Dec






 
Contests - In partnership with the cities of Thunder Bay and Sault Ste. Marie
2008 Great Ontario Outdoor Adventure of a Lifetime Contest

2009 Great Ontario Outdoor Adventure of a Lifetime Contest
Online






Hosted on ontariotravel.net/outdoor






Jan 11 - May 31/08



Dec 12/08 - May 28/09

General Poster
Retail Poster
Retail Post Card #1
Retail Post Card #2
Retail Post Card #3
Retail Post Card #4
Print





Distribution in Mountain Equipment Co-op's Toronto-area stores and at Adventure Shows



Jan - May





Contest Promotion by City of Thunder Bay

Viral Video

Webpage

Print Ads



Online

Online

Print

 


Posted on YouTube.com

VisitThunderBay.com

Contest featured prominently in leisure ads in various domestic and US publications

June, July



 
Additional Online Marketing
Email #1
Email #2
Email #3
Online


Email marketing to Outdoor segment subscribers. Total of 4 scheduled for 08/09.
May 27
July 15
Sept 16
 
Canadian Geographic Media Partnership
"Wrinkles" (full-page)
"Zen" (full-page)
"Friends" (full-page)
"Fall Colours" (full-page)
"Winter Fun" (full-page)
"Contest" (1/3-page)
"Colourful Originals" (full-page)
"Enjoy Winter" (full-page)
Magazine








8 ad insertions (6 bi-monthly + 2 special travel editions)







Jan - Dec








"Find your Zen moment"
"Don't linger inside"

Online

Featured Destination Advertorials in canadiangeographic.ca

Spring & Summer

 
Ontario Snow Resort Association Partnership
Full-Page Ad


Print & Online

Ad in the OSRA Winter Guide. 40,000 copies distributed through the OSRA and Ontario travel centres
Oct - Mar


 
Ontario Parks Partnership
Contest Ad - full-page
Contest Ad - 1/2-page
Print

Ontario Parks Guide

Year-round

Ontario Parks Insider
(e-newsletter)


Homepage Feature

Online



Reciprocal distribution of content and promotions


6 times per year
Year-round


eNewsletter Feature


Online


Featured destination in the Travel Advisory section of the June 08 enewsletter

June


 
Mountain Equipment Co-op Partnership
Point of Purchase Display
In-Store Signage

Print


Calendar and postcard distribution, in-store signage and program presentations in Toronto-area stores Year-round


 
Géo Plein Air Media Partnership
French Calendar
4-Page Insert
Magazine

French calendar distribution (50,000) + 4-page insert January

 
Direction Ontario Partnership
2-Page Ad
Print Ad in Direction Ontario guide L'Ontario Summer
  Campaigns

2012-13 Campaign
2011-12 Campaign
2010-11 Campaign
2009-10 Campaign
2008-09 Campaign
Français