 |
| 2008-09 Overseas Initiatives |
| Creative |
Medium |
Specifics |
In
Market |
Overseas Websites
China
France
Germany
Japan
Korea
Mexico
United Kingdom |
Online
|
ontariotravel.net/china
ontariotravel.net/fr
ontariotravel.net/de
ontariotravel.jp
ontariotravel.net/kr
mx.ontariotravel.net
uk.ontariotravel.net |
Year-round
|
| Active America Travel Summit |
Trade Show
|
Travel trade show in Detroit focusing exclusively on the Japanese market. |
April 17-19
|
Rendez-vous Canada 2008
|
Trade Show
|
Canada's largest international tourism industry trade show. Presented by the CTC and TIAC in Vancouver. |
April 24-28
|
Tour Expo Osaka
|
Trade Show
|
Western Japan’s premier Travel show, over 40,000 visitors made up of consumer, trade and media.
|
May 3-5
|
OTMPC & Air Canada Launch
|
Reception
|
Travel trade event in Tokyo announcing the launch of AC’s B-777 Narita-Toronto route.
|
May 8
|
Toronto & Niagara Fam Tour
Ottawa, Kingston, Toronto, Niagara Fam Tour |
Fam Tour
|
Key planning staff from Tokyo, Nagoya and Osaka to be educated on new Ontario product.
Key planning staff from Tokyo, Nagoya and Osaka to be educated on Rideau Heritage Route. |
May 22 - 23
June 5 - 10
|
HIS & KIE Networking Functions
|
Networking Event
|
Networking with key Vancouver-based staff of HIS Canada and Kintetsu International Express Canada, in partnership with four Ontario stakeholders. |
June
|
Educational Seminars for retail agents
|
Seminar
|
Seminar to train agents on Rideau Heritage Route and Fly Drive product and Ontario packages for summer and fall. |
Tokyo - July 2
Osaka - July 3
Fukuoka - July 4
|
Japan Canada Tourism Association Fam Tour
|
Fam Tour
|
CTour operators based in Vancouver representing the major Japanese wholesalers; educated on the Rideau Heritage Route.
|
Aug 28-29
|
JATA World Travel Fair
|
Trade Show
|
In partnership with the CTC. Three-day show in Tokyo attended by over 100,000 consumers and media.
|
Sept 18-20
|
CTC Winter Campaign
|
Print & Online
|
In partnership with the CTC. Elements include subway train posters, newspaper advertising, magazine advertising, online advertising and search engine marketing.
|
Oct & Nov
|
PR
|
Print
|
PR Value (as of Aug 30/08): $8.28 million. Media coverage includes Ontario Style, Tomorrow Magazine, Agora Magazine, Wing Magazine, Variety Japan. |
Year Round
|
Media FAMS
|
FAM Tour |
14 Media FAMS (as of Nov 12/08). |
Year Round |
| |
| South Korea Travel Trade & Consumer Marketing |
| |
| South Korea Media Relations |
PR
|
Print & TV
|
PR Value (as of Aug 30/08): $4.88 million. Media coverage includes KBS TV, Korea Traveller Magazine. |
Year Round
|
Media FAMS
|
FAM Tour
|
3 Media FAMS (as of Nov 12/08), including Gold Maple Generation Mother Daughter programs in partnership with the CTC. |
Year Round
|
| |
| China Travel Trade & Consumer Marketing |
Tour Agent Training at BC-Canada House in Beijing
|
Tour Agent Training
|
Training for over 100 agents over two days. In partnership with Tourism Toronto, Niagara Falls Tourism, Ottawa Tourism & Niagara Parks Commission. |
June 2-5
|
ShanghaiExpat.com Web Promotion
|
Online
|
Online display advertising and microsite on ShanghaiExpat.com, targeting 500,000 English-speaking expats living in Shanghai. In partnership with Poloair Travel and Tourism BC. |
June 2008-May 2009
|
Showcase China 2008
|
Trade Show
|
Travel Trade Show organized by the CTC-China. 55 meetings conducted over three days in Macau. |
June 9-12, 2008
|
Hong Kong Tour Operator Networking Event
|
Networking Event
|
Travel Trade networking event with 18 tour operators and 6 Ontario Tourism partners: Tourism Toronto, Niagara Falls Tourism, Ottawa Tourism, Niagara Parks Commission, Westmount Hospitality, Niagara Falls Hilton |
June 13
|
CITAP Fam Tour - Ottawa, Kingston, Toronto, Niagara
|
Fam Tour
|
Key planning staff from receptive Vancouver-based tour operators representing China, Japan, South Korea and Southeast Asia to be educated on Rideau Heritage Route. |
Aug 17-22
|
| |
| China Travel Trade & Consumer Marketing |
CITM China 2008
|
Trade Show
|
Travel Trade Show with 9 Ontario-based stakeholders in Shanghai attended by over 30,000 consumers. |
Nov 20-23
|
PR
|
Print & TV
|
PR Value (as of Aug 30/08): $8.32 million. Media coverage includes CCTV, Shanghai Media Enterprises, SOHU.com. |
Year Round
|
Media FAMS
|
FAM Tour
|
4 Media FAMS (as of Nov 12/08), including Perfect Family and Rose Wedding programs in partnership with the CTC. |
Year Round
|
| |
| Germany Consumer Marketing - In partnership with the CTC & Ottawa Tourism |
| |
| Mexico Consumer Marketing |
|
|