Brand | Getaway Collections | Family Fun | Outdoor Adventures Recreational Motorsports | Angling & Hunting | Quebec | Overseas NOTE: Red indicates in-market campaigns

2008-09 Recreational Motorsports Campaign Creative Medium Specifics In Market GoRide Site Online ontariotravel.net/goride Year-round   TV Campaign :30 Spot TV Spot featuring Snowmobiling, ATV, Motorcycling and Boating. Airs on SnowTrax, DirtTrax and PowerBoat TV. Oct-Mar   Magazine Campaign "Adrenaline Rush" - Snomo "Adrenaline Rush" - ATV "Adrenaline Rush" - Boating "Adrenaline Rush" - Motorcycling Magazine SuperTrax Magazine - Tourism Guide & In-Season Issues MX Performance, Off-Road Magazine, ATV Magazine Boating Ontario, Boating Magazine Canadian Biker, Rider Nov-Mar March March April   Online Campaign Online Ad - Skyscraper - Snomo Online Ad - Big Box - Snomo Online Ad - Leaderboard - Snomo Online Ad - Skyscraper - Moto Online Ad - Big Box - Moto Online Ad - Leaderboard - Moto Online Banner advertising on Snowmobile.com & TheWeatherNetwork.com Banner advertising on Snowmobile.com & TheWeatherNetwork.com Dec-Mar Dec-Mar Email #1 Email #2 Email #3 Online Email marketing to Motorsports subscribers. Total of 4 scheduled for 08/09. July 30 Nov 20 Jan 15 Search Engine Marketing Online Google - ON, MI, MN, NY, OH Year-round

Campaigns 2010-11 Campaign 2009-10 Campaign 2008-09 Campaign Français