| Creative |
Medium |
Specifics |
In
Market |
| Campaign Splash Page |
Online |
Homepage for ontariotravel.net |
Year-round |
"Keshia 30"
|
TV
|
Various Ontario
cable networks
(see complete list) |
May 12 - June 8
|
"Keshia 60"
|
TV
|
Various cable
networks in NYC & Boston
(see complete list) |
June 2 -
22
|
"Tomi 30"
|
TV
|
Various Ontario
stations
(see complete list) |
June 9 - July 9
|
"Tomi 60"
"Brian 60"
"Toya
60"
|
TV
|
Summer Olympics
(CBC National & Ontario)
Various Ontario stations
(see complete list) |
|
"Alex 60"
|
TV
|
Various Ontario stations
(see complete list)
|
Dec 1/08 - Jan 4/09
|
My Ontario
|
Magazine
|
Distributed through Ontario travel centres, website, call centre and in various Ontario newspapers
(see complete list) |
May
|
Winter Fun Guide
|
Travel Guide
|
Distributed in various Ontario daily and community newspapers
(see complete list) |
Jan 09
|
Winter Fun Landing Page |
Online |
Online support of Winter Fun Campaign |
Jan 09 - Mar 09 |
Provincial Attractions Campaign
Interactive Brochure
Video
Campaign Landing Page
Partner Voken
Provincial Attractions Email |
Online
|
Web and Outdoor Video Billboard (Dundas Square in Toronto) campaign in support of Ontario's 13 Provincial Attractions
|
Feb-Mar
|
Event & Festival Marketing
Rogers Cup
Luminato
Toronto Int'l Film Festival
Niagara Grape & Wine Festival
L'Oreal Fashion Week
Royal Agricultural Winter Fair
|
Event Publication
|
Full-page ads in publications for iconic events
|
May
June, July
Sept
Sept
|
Oct
Nov |
|
Provincial Attractions Email |
Email
|
campaign in support of Ontario's 13 Provincial Attractions |
March
|
