| 2009-10 Family
Fun Segment Campaign |
| Creative |
Medium |
Specifics |
In Market |
Family Segment
Site
|
Online
|
ontariotravel.net/family
|
Year-round with seasonal updates |
| |
| Global / Canwest Campaign |
Coulter's Ontario Family Escapes, Global News
(8 week campaign)
Toronto #1
Ottawa #1
Ottawa #2
Midland Area
Sudbury
Toronto Kid Fun #2
Muskoka
Niagara Falls |
TV
|
TV vignettes featured on Global News
McMichael Gallery, Ontario Science Centre
Parliament Hill, National Gallery of Canada, Canadian War Museum
By Ward Market, Canada Aviation Museum, Rideau Canal
Saint Marie among the Hurons, Discovery Harbour, Wye Marsh
Science North, Dynamic Earth, Big Nickel
Toronto Zoo, Art Gallery of Ontario
Santa's Village, Family Resorts
Butterfly Conservatory, Maid of the Mist, Marineland |
May 28, 2009
June 4, 2009
June 11, 2009
June 18, 2009
June 25, 2009
July 2, 2009
July 9, 2009
July 16, 2009
|
Promotional Spots :15
and
:5 second spots |
TV
|
Family Fun in the Sun Contest
|
May 28 - July 16 , 2009 |
Banner #1
Banner #2
Banner #3
Banner #4
Banner #5
Banner #6
Banner #7
Banner #8
Banner #9
Banner #10 |
Newspaper
|
Spring/Summer Banner Ads in Saturday National Post
|
May 28, June 10, 2009
May 30, 2009
June 06, 2009
June 11, 2009
June 13, 2009
June 20, 2009
June 27, 2009
July 4, 2009
July 11, 2009
July 18, 2009 |
| |
| Family Fun Online Campaign |
Bubbles Online Ads
728 x 90 Expandable
300 x 250 Expandable
728 x 90 Voken
728 x 90 Contest
728 x 90 Bubbles
300 x 250 Contest
300 x 250 Bubbles
Fall Family Online Ads
728 x 90 Coaster
300 x 250 Coaster
728 x 90 Contest
300 x 250 Contest
728 x 90 Pumpkin
300 x 250 Pumpkin
728 x 90 Train
300 x 250 Train
Winter Family Online Ads
300 x 250 Snowball Fight - Packages
160 x 600 Snowball Fight - Packages
300 x 250 Snowball Fight - Contest
160 x 600 Snowball Fight - Contest |
Online
|
33M impressions running in 3 flights on:
todaysparent.com, chatelaine.com,
canadianparent.com, Kaboose, SavvyMom
CanadianFamily.ca, Divine.ca, GlamMedia,
Slice, GorillaNation, Mom vertical,
Olive Network, 24/7 network
|
May 4 - July 20, 2009
September 10 - October 5, 2009
January 18 -
March 1, 2010
|
Search
|
Online
|
Google, Yahoo, MSN - geo-targeted to Ontario, Michigan & Ohio |
Year-round
|
|
|
|