| 2009-10 Getaway Collections Segment Campaign |
| Creative |
Medium |
Specifics |
In Market |
| Getaway Collections
Segment
Site |
Online
|
ontariotravel.net/getaway
|
Year-round with seasonal updates |
Getaway Collections: 2009 Guide
|
Travel Guide
|
560,000 copies (550,000 English & 10,000 French) distributed through targeted magazines - Chatelaine (May), CAA (May), Zoomers (May). Also available through Ontario Travel Information Centres, ontariotravel.net and 1-800-ONTARIO. |
Year-round
|
Fall Adventures 2009 Guide
Fall Drives Segment Site |
Travel Guide
Online |
420,000 copies (405,000 English & 15,000 French) distributed through Ontario travel centres, website, call centre and in various Ontario newspapers
(see complete list)
ontariotravel.net/falldrives |
Fall 2009
Year-round |
| |
| Getaway Collections Online Campaign |
Summer Calendar Concept
728 x 90 Expandable
300 x 250 Contest
300 x 250 Price Point
Fall Calendar Concept
728 x 90 Expandable
300 x 250 Contest
300 x 250 Price Point |
Online
|
Virtualtourist.com, TripAdvisor, iExplore.com, Expedia, Sympatico, Rogers online network, Metronews.ca, CBC.ca, Globeandmail.com, Theweathernetwork.com, Advertising.com network
|
June 4 - July 16, 2009
(6 weeks total)
September 8 - October 19, 2009
|
| |
| Food & Drink
Partnership - Industry coop program with templated ads created by OTMPC |
Search Engine Marketing
|
Online
|
Google, Yahoo, MSN - geo-targeted to Ontario, NYC, Boston & Detroit |
Year-round
|
|
|