2009-10 Ontario Tourism Brand & Segment Campaigns

NOTE: Red indicates in-market campaigns

2009-10 Northern Ontario Partnerships

Creative	Medium	Specifics	In Market
1/3 page ad	Promotional Flyer	Bass Pro Shops (Vaughan Mills) promotional flyer. Circulation 250,000. Distributed at Bass Pro Shops	August 7, 2009
"Wake Up and Chill Out" Contest	Print and Online	Chill Magazine and Chill.ca	June 15, 2009

Ontario Canada’s Great Outdoors

Ontario Canada’s Great Outdoors

Ontario Canada's Great Outdoors

Online

Newspaper, Radio, Online, Consumer Shows

Key call to action for the Ontario, Canada's Great Outdoors campaign in Chicago Illinois market

Year round

February - June 2010

Email Marketing

Email marketing to segment subscribers.

January 28, 2010