| 2009-10 Great Ontario Outdoor Adventure Campaign |
| Creative |
Medium |
Specifics |
In
Market |
| Great Ontario Outdoor Adventure Site |
Online
|
ontariotravel.net/outdoor
|
Year-round
|
2010 Great Ontario Outdoor Adventure Calendar
|
Calendar
|
250,000 copies (230,000 English + 20,000 French) distributed through Canadian Geographic, Mountain Equipment Co-op stores (Toronto, Burlington, Ottawa), Bass Pro store (Vaughan Mills) and at Adventure Shows. Also available through Ontario Travel Information Centres, ontariotravel.net and 1-800-ONTARIO |
November 2009
|
| |
| Ontario Snow Resorts Association Partnership |
One-Page Ad
|
Guide
|
Ontario Snow Resorts Association Winter Guide (30,000 copies) distributed at the Ski and Snowboard show. Also available through Ontario Travel Information Centres, ontariotravel.net, 1-800-ONTARIO and the Ontario Snow Resorts Association |
October 2009 -
March 2010
|
| |
| Canadian Geographic Campaign |
Double-Page Ad
Double-Page Ad
|
Magazine
|
Canadian Geograpic Fall Travel Issue (100,000 copies) and canadiangeographic.ca
|
July - August 2009
September - November 2009 |
Email
#1
Email #2
Email #3
|
Email
|
Email marketing to segment subscribers. Total of 4 scheduled for 09/10. |
May 28, 2009
Aug 6, 2009
September 15, 2009 |
Search
Engine Marketing
|
Online
|
Google, Yahoo, MSN - geo-targeted to Ontario |
Year-round
|
|
|