| 2009-10 Overseas Initiatives |
| Creative |
Medium |
Specifics |
In
Market |
Overseas Websites
China
France
Germany
Japan
Korea
Mexico
United Kingdom |
Online
|
ontariotravel.net/china
ontariotravel.net/fr
ontariotravel.net/de
ontariotravel.jp
ontariotravel.net/kr
mx.ontariotravel.net
uk.ontariotravel.net |
Year-round
|
Educational Seminar
Double-Page Ad |
Seminar
Magazine |
CTC & Provincial Educational Tour Operators Seminars (Shanghai, Guangzhou, Beijing)
Canada Shopping Guide (30,000) |
April 9 - 17, 2009
October 2009 |
| |
| France Consumer Marketing |
Double-Page Editorial
Contest
|
Magazine
Print
|
Biguine Campaign - Spa's in Ontario Promotion (Biguine Magazine)
Biguine Campaign - Spa's in Ontario Promotion (237 Salons) |
October 2009
October
2009
|
| |
| Germany Consumer Marketing |
Ontario, Canada Highlights Contest
4-Page Editorial
8-Page Editorial
1-Page Ad
8-Page Editorial
1-Page Ad
Homepage Feature
I-Magazine |
Online
Magazine
Newspaper
Print
Magazine
Print
Print
Online
Online |
2009 CTC Germany Spring Campaign. In partnership with CTC & Ottawa Tourism
Hosted on ontariotravel.net/de
Ontario Fall Colour Promotion (Hoerzu Magazine, Der Spiegel, Geo, Geo Saison, Geo Spezial, Deutsches Aertzeblatt, Chrismon Network - circulation: 5.1 million)
DERTOUR Promotion (10,000)
CTC Kanadaria Geo Saison Promotion (circulation: 146,900)
FTI Campaign
Direct mail to FTI consumer database (200,000) and Travel Agents (10,000)
FTI Campaign - Kanada Reiseplanner (circulation: 70,000)
CanadaReisen.at (Austria)
2 month destination feature on home page
Canusa.de Campaign |
Feb 12-Aug 30, 2009
April - May 2009
June 2009
November 2009
December 2009
January 2010
December 2009 - January 2010
January 15 -
April 15, 2010 |
Full-Page Ad
Ontario Recruit Campaign
Air Canada Winter Campaign Subway Ads
Air Canada Winter Campaign Web Ads
CTC Winter Campaign Subway Ads
CTC Winter Campaign Web Ads |
Newspaper
Online
Out of House
Online
Out of House
Online
|
Asahi Newspaper (5 ads x 3)
Canada Awareness Campaign
vogue.com, 4travel.jp, Shumito Club
Air Canada Winter Campaign in Tokyo (16 stations, 10 posters, 5 venues), aircanada.jp
Canadian Tourism Commission Winter Campaign in Tokyo (16 stations), canada.jp
|
June 12,
2009
July - October
2009
October 2009
October 1, 2009 - March 30, 2010
October 2009
October 1, 2009 - March 30, 2010 |
Active America
Rendez-vous Canada
Educational Seminar
Fall Foliage Sales Support
Educational Seminar
|
Trade Show
Seminar
Newspaper Brochures
Seminar
Seminar
|
Active America 2009 (Banff, Alberta)
Business trade show focusing exclusively on the Japanese market
Rendez-vous Canada 2009 (Calgary, Alberta)
One-on-one business meetings with International tour operators
CTC & Provincial Educational Tour Operators Seminars (Osaka, Tokyo)
Fall Foliage Charter Flights Sales Support (JTB, Miyazaki Kotsu, HEI Trapics, Nishitetsu Travel)
Ontario Tourism Marketing Partnership Coporation (OTMPC) Educational Seminar - 40 tour operators based in Southern Japan |
April 17 - 19, 2009
May 9 - 13,
2009
April 7 - 8, 2009
August - October 2009
October 22-23, 2009
|
8-Page Editorial
Media Fam
Media Fam |
Newspaper
Online
Online |
Hyakuraku Magazine (4 colour, 8 page feature)
CTC Partnership - Japanese Jazz legend Sadao Watanabe (canadatravel.jp, ontariostyle.jp)
ontariostyle.com |
July 2009
July 2009
September 2009 |
Subway Screen Boards
Subway Screen Boards
4-Page Ad
1-Page Ad
1-Page Ad
|
Out of House
Magazine
Online
Online
|
Consumer Subway Advertising Campaign
(Samsung, Dongdaemoon, Euljiro)
CTC Consumer Fall Subway Advertising Campaign
Colour of Canada Campaign
Non-traditional partnership campaign with LG Electronics
Canada's Best Chungungwo Campaign
Non-traditional partnership campaign with Chungjungwon Brand featuring the Thousand Islands (Online Quiz)
Korean Air co-op promotion (100,000 daily visitors) |
April
2009
September
July - August 2009
July - August 2009
September 28, 2009
|
1-Page Ad
Headline Banner Ad
|
Newspaper
Magazine
Online
Newspaper
|
World's Best Campaign
Korean Air banner ad with four daily newspapers - Chosun, Joongang, DaongA and Maeil |
April 2009
September 2009
|
| |
| Mexico Consumer Marketing |
1-Page Ad
Banner Ads
Email
1-Page Ad
Double-Page Ad
1-Page Ad
|
Newspaper
Online
Online
Print
Print
Online/Print
|
CTC Mexico Recovery Campaign (Reforma, Universal, Informador, Mural, Norte)
CTC Mexico Recovery Campaign (despegar.com, prodigy.com, yahoo.com.mx, Harren Network)
HSBC Campaign e-blast (80,000)
Mega Travel & Julia Tours Campaign - Reforma Newspaper and Trade publications (Boletin Turistico, Conceptors Turisticos, Publitur)
Liverpool Campaign (El Corte Ingles agencies - 15,000)
Liverpool Campaign (500,000 e-blast & print) |
September 18 - December 15, 2009
September 18 - December 15, 2009
August 2009
August -
September 2009
August -
December 2009
November 2009
|
Double-Page Editorial
Email
Double-Page Editorial
Half Page Ad
Email
5 Page Editorial
Full Page Ad
Postcard
Toni and Guy Contest
4-Page Ad
4-Page Ad |
Magazine
Online
Magazine
Magazine
Newspaper
Online
Magazine
Magazine
Postcard
Online
Print
Print |
Business Traveller magazine
Business Traveller e-blast (20,000) and DLG e-blast (56,000)
Vista Magazine - Wexas Travel Club (22,000)
Daily Telegraph (1 Million), Conde Naste Traveller UK (86,000)
Bridge and Wickers e-blast (15,000)
Essentially Canada travel magazine (74,000)
Toni and Guy magazine (69,000)
Toni and Guy in-store distribution (77,000)
Hosted on canada.travel/toniandguy
Frontier Travel Campaign
Delicious Magazine (circulation: 105,560)
Essentially Canada travel magazine (74,000) |
May 2009
May 2009
May 2009
May & July 2009
July 2009
August
2009
October 2009
October 2009
November 2009 - January 2010
November 2009
January 2010
|
|
|
