| 2009-10 Recreational Motorsports Campaign |
| Creative |
Medium |
Specifics |
In
Market |
| GoRide Site |
Online |
ontariotravel.net/goride
|
Year-round |
:30 Go Ride
|
TV
|
TSN1 & TSN2 in Canada & Outdoor Life Channel in US (SnowTrax, DirtTrax, PowerBoat TV) |
Oct 2009 -
March 2010
|
One-Page ATV Ad
One-Page ATV Ad
Full-Page Ad
One-Page Snowmobile Ad
One-Page Snowmobile Ad
One-Page Motorcycle Ad
One-Page Motorsports Ad
One-Page Motorcycle Ad
|
Print
|
GoRiding Magazine
All Terrain Vehicle Magazine
Honda Indy 2009 Souvenier Program Booklet
SuperTrax Canada, SuperTrax US, Ontario Snowmobiler Magazine (OSM) & Ontario Snow Resorts Association winter magazine
SuperTrax Magazine & Ontario Federation of Snowmobile Clubs
Canadian Biker Magazine
Northern Ontario Tourist Outfitters Association (NOTO) Outdoor Adventure Guide
Direction Ontario Francophone Travelers Guide |
August 2009
September 2009
September 2009
October 16 - November 15, 2009
November 2009
December 1, 2009
December 2009
December 2009
|
175 x 400 Banner
175 x 400 Banner (Contest)
150 x 100 Banner
150 x 100 Banner (Contest)
728 x 90 Badge
468 x 60 Banner
469 x 60 Banner (Contest)
468 x 60 Banner
469 x 60 Banner (Contest) |
Online
|
OSM-mag.com
ofatv.org
supertraxmag.com
snowtraxmag.com
dirttraxtv.com
|
October 28, 2009
November 3, 2009
November 3, 2010
November 7, 2009
November 7, 2009
|
160 x 160 Banner
320 x 320 Banner
728 x 90 Leader-Board
300 x 250 Big Box
160 x 90 Button
Corner Peel
160 x 90 Banner
728 x 90 Banner
728 x 90 Banner (Contest)
300 x 250 Banner (Contest) |
Online
|
ATV.com
|
Sept. 1, 2009 -
March 31, 2010
Sept. 1, 2009 -
March 31, 2010
Sept. 1, 2009 -
March 31, 2010
Sept. 1, 2009 -
March 31, 2010
Sept. 1, 2009 -
March 31, 2010
October 10, 2009 -
March 31, 2010
October 10, 2009 -
March 31, 2010
October 28, 2009
October 28, 2009
October 28, 2009
|
| |
| Motorcycle.com Online Campaign |
| |
| Snowmobile.com Online Campaign |
Email
#1
Email
#2
Email
#3 |
Email
|
Email marketing to segment subscribers. Total of 5 scheduled for 09/10. |
Aug 5, 2009
October 15, 2009
January 15, 2010 |
| Search Engine Marketing |
Online |
Google - ON, MI, MN, NY, OH |
Year-round |
|
|
