| 2009-10 Brand Campaign |
| Creative | Medium | Specifics | In Market |
| Come Together Campaign Three Nights Just Made for Two Spend the Weekend with Your Snow Angels Don't Let the Weekend End Campaign Splash Page Online Ad - 300x250 Online Ad - 728x90 Come Together Email |
TV Online |
Limited time retail offer. Book 2 nights, get 3rd night free on select packages. Running on national TV during the 2010 Winter Olympics (see complete list). Aimed at couples, families and outdoor adventurers. Splash page for ontariotravel.net Running on ctvolympics.ca Email marketing to Canada and U.S. subscribers |
February 12 - March 5, 2010 February 12-14, 2010 February 15-21, 2010 February 22-28, 2010 February 12 - March 5, 2010 February 16, 2010 |
| My Ontario |
Magazine |
Distributed through Ontario travel centres, website, call centre and in various Ontario newspapers (see complete list). Printing total of 475,000 English and 45,000 French |
May 2009 |
| Provincial Attractions video |
Outdoor/ Indoor Video Billboard | Outdoor Video Billboard (Dundas Square in Toronto) campaign in support of Ontario's 13 Provincial Attractions |
May 10 - June 6, 2009 |
| "Justin 30" "Justin 60" |
TV |
Various Ontario
cable networks (see complete list) |
May 25 - June 22, 2009 |
| "Arkells 30" "Arkells 60" |
TV |
Various Ontario
cable networks (see complete list) |
January 11-31, 2010 |
| Bookmark |
Ontario Travel Information Centres | Giveaways (125,000 printed) |
June 15, 2009 |
| "Celebrate Culture" "Celebrate Music" "Celebrate Sport" "Celebrate Curiosity" |
Radio |
Various Ontario radio stations (see complete list) |
June 29 - August 23, 2009 |
| Fall Adventures 2009 Guide Fall Adventures Landing Page Fall Email |
Travel Guide Online |
420,000 copies (405,000 English & 15,000 French) distributed through Ontario travel centres, website, call centre and in various Ontario newspapers (see complete list) ontariofalladventures.com Email marketing to Ontario subscribers |
Fall 2009 September 8 - mid-November, 2009 September 29, 2009 |
| Winter Fun 2010 Guide Winter Landing Page Winter Email |
Travel Guide |
480,000 (450,000 English & 30,000 French) distributed through Ontario travel centres, website, call centre and in various Ontario newspapers (see complete list) ontariotravel.net/winterfun Email marketing to Ontario subscribers |
Winter 2010 January 7, 2010 January 20, 2010 |
| Franco-Ontario Campaign #1 Franco-Ontario Campaign #2 |
Radio |
Various Ontario
cable networks (see complete list) |
January 11-24, 2010 February 12-28, 2010 |
| Social Media |
| Ontario Travel Facebook Fan Page Discover My Ontario Contest Discover My Ontario Contest Email #1 Discover My Ontario Contest Email #2 Discover My Ontario Contest Email #3 |
Online Online |
facebook.com/OntarioTravel |
Year-round August 27 - October 8, 2009 October 26 - December 18, 2009 January 11 - March 12 March 12, 2010 September 1, 2009 November 3, 2009 January 26, 2010 |
| Online Advertising |
| Search Engine Marketing - Brand Search Engine Marketing - Fall Search Engine Marketing - Winter |
Online |
Google, Yahoo, MSN - geo-targeted to Ontario Google - geo-targeted to Ontario Google, Bing - geo-targeted to Ontario |
Year-round September - November 2009 January - March 2010 |