2010-11 Family Fun Segment Campaign
  Creative Medium Specifics In Market
  Family Segment Site Online   ontariotravel.net/family   Year-round with seasonal updates
  CTC Co-op Print
 
Outdoor - Toronto Star
Outdoor - Ottawa Citizen
Newspaper   Full-page ad   May 15 & June 5, 2010
 
Kid Fun - Toronto Star
Kid Fun - Ottawa Citizen
Newspaper   Full-page ad   June 26 & July 10, 2010
  Fun Pass - Summer 2010
  Fun Pass Guide   1.5 million copies distributed to all elementary school-aged children in Ontario with their final report card. Provides free admission for a school-aged child at participating Ontario attractions.   June 26 -
September 6, 2010
  Email Marketing
 
Email #1
Email #2
Email #3
Email #4
Email #5
Email #6
Email
   Email marketing to segment subscribers. Total of 6 scheduled for 10/11.  
May 11, 2010
June 23, 2010
July 20, 2010
September 28, 2010
January 18, 2011
February 8, 2011
  Contests
  The Museums and Mazes Contest Online   Hosted on ontariotravel.net/family   April 2 -
September 30, 2010
  Resort Ski & Stay Contest Online   Hosted on ontariotravel.net/family   November 12, 2010
- March 31, 2011
  Online Advertising
 
Summer "Fridge" Concept
Big Box - Polite
Big Box - Standard (Packages)
Big Box - Standard (Contest)
Leaderboard - Standard (Packages)
Leaderboard - Standard (Contest)
Online   Display advertising on TodaysParent.com, CanadianParents.com, SavvyMom.com, EverythingMom.com, Blisstree.com, Divine.ca, CanadaCool.com (including Twitter tweets), TheWeatherNetwork.com, Canwest sites (Food Network, Slice, Canada.com) and the Olive ad network.
  June 3 -
July 16, 2010
 
Winter "Snowflake" and "Snowman" Concept
Big Box - Packages
Skyscraper - Packages
Leaderboard - Packages
Big Box - Contest
Skyscraper - Contest
Leaderboard - Contest
Online   Display advertising on Yahoo Mail, MSN Hotmail, Cineplex.com, ParentsConnect.com, Sweetspot.ca, EverythingMom.com, Travel Ad Network, Olive Media Network, Uptrend Media Network, Advertising.com Network.
   January 21 - February 28, 2011
  Search Engine Marketing Online   Google - geo-targeted to Ontario, Michigan & Ohio   Year-round
  Campaigns

2012-13 Campaign
2011-12 Campaign
2010-11 Campaign
2009-10 Campaign
2008-09 Campaign		 Français