2010-11 Getaway Collections Segment Campaign
  Creative Medium Specifics In Market
  Getaway Collections Segment Site Online   ontariotravel.net/getaway   Year-round with seasonal updates
  Great Fall Drives Print & Online   Annual campaign to promote fall getaways within the context of fall colour touring, harvest dining, and artisan tours. Section promoting 15 suggested routes in the Fall Retail Lure is supported with detailed route description and accompanying fall packages within ontariotravel.net/getaway   Fall 2010
  Print Campaign
  Spring/Summer Insert - Wine & Culinary/Arts & Culture/Spa - Domestic Print   250,000 copies (English) distributed The Globe & Mail, Windsor Star, Ottawa Citizen, Thunder Bay Chronicle, Kitchener Waterloo Record, London Free Press, The Sudbury Star, North Bay Nugget, Kingston Whig Standard   May 15 - 17, 2010
  Spring/Summer Insert - Wine & Culinary/Arts & Culture/Spa - US Print   500,000 copies (English) distributed via The New York Times   May 21, 2010
  Spring/Summer Insert - Outdoor/Golf - Domestic Print   250,000 copies (English) distributed via The Globe & Mail, Windsor Star, Ottawa Citizen, Thunder Bay Chronicle, Kitchener Waterloo Record, London Free Press, The Sudbury Star, North Bay Nugget, Kingston Whig Standard   May 21, 22, 2010
  Spring/Summer Insert - Outdoor/Golf - US Print   500,000 copies (English) distributed via the Chicago Tribune   May 28, 2010
  Winter Celebrations Insert Print   500,000 copies distributed via Food & Drink Magazine   November 2010
  Email Marketing
 
Email #1
Email #2
Email #3
Email #4
Email #5
Email #6
Email   Email marketing to segment subscribers. Total of 6 scheduled for 10/11.  
May 4, 2010
June 8, 2010
July 6, 2010
September 10, 2010
November 9, 2010
January 11, 2011
  Contests
  Centre Stage in Niagara Online   Hosted on ontariotravel.net/getaway   April 30 - October 31, 2010
  Gift of the Getaway Contest Online   Hosted on ontariotravel.net/getaway   November 1 2010 - January 16, 2011
  Online Advertising
 
Summer "Watch" Concept
Big Box - Polite
Big Box - Standard (Packages)
Big Box - Standard (Contest)
Leaderboard - Standard (Packages)
Leaderboard - Standard (Contest)
Online   Display advertising on CBC.ca, theGlobeandMail.com, MetroNews.ca, Expedia.ca, Rogers sites (Esquire, Canadian Business, MacLeans, 680 News, Chatelaine) as well as the Halogen, Crucial and AOL ad networks.
  June 3 -
July 16, 2010
 
Fall Drives "Like" Concept
Big Box
Leaderboard
 
Fall "Close-Up" Concept
Big Box (Packages)
Big Box (Contest)
Leaderboard - (Packages)
Leaderboard - (Contest)
Online   Display advertising on Rogers sites (MacLeans, Chatelaine. 680 News, CityTV. CHFI), Blisstree.com, NatalieMaclean, The Weather Network, Crucial Ad Network
   September 10 - October 17, 2010
  Search Engine Marketing Online   Google - geo-targeted to Ontario, NYC, Boston & Chicago   Year-round
  Campaigns

2012-13 Campaign
2011-12 Campaign
2010-11 Campaign
2009-10 Campaign
2008-09 Campaign		 Français