2010-11 Great Ontario Outdoor Adventure Campaign
  Creative Medium Specifics In Market
  Great Ontario Outdoor Adventure Site Online   ontariotravel.net/outdoor   Year-round with seasonal updates
  Chill Magazine Campaign
 
Fishing Ad
Motorcycling Editorial
Ziplining Editorial
Camping Editorial
Boating Editorial
Magazine   Combination of full-page advertisements and editorials in Chill Magazine (450,000 copies) and on chill.ca
 
Mar/April 2010
Mar/April 2010
Mar/April 2010
May/June 2010
May/June 2010
  Social Media
  "Ontario Outdoor" YouTube Channel Online   youtube.com/ontariooutdoor   Year-round
  Email Marketing
 
Email #1
Email #2
Email #3
Email   Email marketing to segment subscribers. Total of 4 scheduled for 10/11.  
April 27, 2010
June 15, 2010
September 1, 2010
  Contests
  The Classic Canadian
Adventure Contest 		Online   Hosted on ontariotravel.net/family   November 26, 2010 - March 27, 2011
  Online Advertising
  Search Engine Marketing Online   Google - geo-targeted to Ontario   Year-round
  Campaigns

2012-13 Campaign
2011-12 Campaign
2010-11 Campaign
2009-10 Campaign
2008-09 Campaign		 Français