| |
Creative |
Medium |
Specifics |
In
Market |
|
| |
Winter Campaign Site |
|
Online |
|
ontariotravel.net/winter. Key fulfillment piece for seasonal campaign. |
|
November 2010 -
March 2011 |
| |
ONTARIO 2010 Winter Guide |
|
Magazine |
|
Distributed through Ontario travel centres, website, call centre and in various Ontario newspapers
(see complete list). Total print run of 400,000 English and 31,000 French. |
|
Winter 2010 |
| |
|
|
TV |
|
:30 and :60 spots running on various Ontario stations
(see complete list). |
|
January 17 - February 20, 2011 |
| |
|
|
Radio |
|
:30 spots running on various Ontario stations
(see complete list).
|
|
January 24 -
March 6, 2011 |
|
|
| |
Fall Campaign Site |
|
Online |
|
ontariotravel.net/fall. Key fulfillment piece for seasonal campaign. |
|
September - November 2010 |
| |
ONTARIO 2010 Fall Guide |
|
Magazine |
|
Distributed through Ontario travel centres, website, call centre and in various Ontario newspapers
(see complete list). Total print run of 300,000 English and 31,000 French. |
|
Fall 2010 |
|
| |
Summer ‘Stay & Play’ Campaign |
|
| |
Summer Campaign Site |
|
Online |
|
ontariotravel.net/summer. Key fulfillment piece for seasonal campaign. |
|
May - September 2010 |
| |
ONTARIO 2010 Spring/Summer Guide |
|
Magazine |
|
Distributed through Ontario travel centres, website, call centre and in various Ontario daily and weekly newspapers
(see complete list). Total print run of 400,000 English and 40,000 French. |
|
Spring/Summer 2010 |
| |
|
|
Radio |
|
:30 spots running in Ontario and Winnipeg markets
(see complete list).
|
|
May 17 -
July 18, 2010 |
|
|
| |
Video Screens at Pearson Airport |
|
HD Video |
|
Two "Welcome to Ontario" video screens located at Pearson Airport in Toronto. Each sign is comprised of eight 52" flat screens showing various destinations, experiences and seasons in Ontario. "Welcome to Ontario" appears in 16 languages: English, French, Arabic, Cantonese, Cree, Dutch, German, Greek, Hindi, Italian, Japanese, Korean, Mandarin, Portuguese, Russian and Spanish.
|
|
Year Round |
|
|
| |
Stay & Play |
|
Radio |
|
:30 spots running on Franco-Ontario stations in Cornwall, Hearst, Kapuskasing, Hawkesbury, Penetang, Toronto, Sudbury, Timmins, Ottawa/Hull
(see complete list).
|
|
May 17 -
June 13, 2010 |
|
|
| |
Share Your Ontario photo contest |
|
Online |
|
Photo contest encouraging consumers to share their best photos of traveling in Ontario. shareyourontario.com. |
|
September 8 - November 25, 2010 |
|
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| |
|
|
Email |
|
Email marketing to full English database. Total of 5 scheduled for 10/11. |
|
| May 27, 2010 |
| July 14, 2010 |
| September 16, 2010 |
| October 7, 2010 |
| November 23, 2010 |
| January 26, 2010 |
|
|
|
| |
Search
Engine Marketing
- Brand |
|
Online |
|
Google - geo-targeted to Ontario |
|
Year-round |
| |
Search
Engine Marketing
- Summer |
|
Online |
|
Google - geo-targeted to Ontario |
|
May - August 2010 |
| |
Search
Engine Marketing
- Fall |
|
Online |
|
Google - geo-targeted to Ontario |
|
September - November 2010 |
| |
Search
Engine Marketing
- Winter |
|
Online |
|
Google - geo-targeted to Ontario |
|
November -
March 2011 |
|
| |
Event & Festival Marketing |
|
| |
|
|
Event Publication |
|
Full-page ads in publications for iconic events |
|
| June 2010 |
| June 2010 |
| August 2010 |
|
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