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Creative |
Medium |
Specifics |
In
Market |
| |
Summer ‘Stay & Play’ Campaign |
|
| |
Summer Campaign Site |
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Online |
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ontariotravel.net/summer. Key fulfillment piece for seasonal campaign. |
|
Year-round |
| |
ONTARIO 2010 Spring/Summer Guide |
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Magazine |
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Distributed through Ontario travel centres, website, call centre and in various Ontario daily and weekly newspapers
(see complete list). Total print run of 400,000 English and 40,000 French. |
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Spring/Summer 2010 |
| |
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Radio |
|
:30 spots running in Ontario and Winnipeg markets
(see complete list).
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May 17 -
July 18, 2010 |
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|
| |
Video Screens at Pearson Airport |
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HD Video |
|
Two "Welcome to Ontario" video screens located at Pearson Airport in Toronto. Each sign is comprised of eight 52" flat screens showing various destinations, experiences and seasons in Ontario. "Welcome to Ontario" appears in 16 languages: English, French, Arabic, Cantonese, Cree, Dutch, German, Greek, Hindi, Italian, Japanese, Korean, Mandarin, Portuguese, Russian and Spanish.
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|
Year Round |
|
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Stay & Play |
|
Radio |
|
:30 spots running on Franco-Ontario stations in Cornwall, Hearst, Kapuskasing, Hawkesbury, Penetang, Toronto, Sudbury, Timmins, Ottawa/Hull
(see complete list).
|
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May 17 -
June 13, 2010 |
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Email |
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Email marketing to full English database. Total of 4 scheduled for 10/11. |
|
| May 27, 2010 |
| July 14, 2010 |
|
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| |
Search
Engine Marketing
- Brand |
|
Online |
|
Google - geo-targeted to Ontario |
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Year-round |
| |
Search
Engine Marketing
- Summer |
|
Online |
|
Google - geo-targeted to Ontario |
|
May - August 2010 |
|
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Event & Festival Marketing |
|
| |
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Event Publication |
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Full-page ads in publications for iconic events |
|
| June 2010 |
| June 2010 |
| August 2010 |
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