Brand | Getaway Collections | Family Fun | Outdoor Adventures | Quebec | US

NOTE: Red indicates in-market campaigns
2011-12 Brand Campaigns
  Creative Medium Specifics In Market
  'My Ontario' Winter Campaign - English Ontario
 
Brand - Radio
Imagine - Dogsledding
Imagine - Urban
 
Radio
 
 
:30 spots airing on Ontario stations
(
see complete list).
 
 
January 16 - February 3, 2012
 
Brand - Online
Outdoor - Big Box
Outdoor - Skyscraper
Outdoor - Leaderboard
Urban - Big Box
Urban - Skyscraper
Urban - Leaderboard
 
Online
 
 
Display advertising geo-targeted to Ontario (see complete list of sites).

 
 
January 16 - February 19, 2012
  'My Ontario' Winter Campaign - Franco-Ontario
 
Brand - Radio
Imagine - Urban
 
Radio
 
 
:30 spots airing on Ontario stations
(
see complete list).
 
 
January 16 - February 3, 2012
 
Brand - Online
Outdoor - Big Box
Outdoor - Skyscraper
Outdoor - Leaderboard
Urban - Big Box
Urban - Skyscraper
Urban - Leaderboard
 
Online
 
 
Display advertising geo-targeted to (see complete list of sites).

 
 
January 16 - February 19, 2012
  'My Ontario' Summer Campaign - English Ontario
 
Brand - TV
Pelee Island
Canadian Warplane Heritage Museum
Toronto Zoo's Serengeti Bush Camp
Old Woman Bay, Lake Superior
 
TV
 
 
Ontarians sharing the passion for traveling in Ontario. :30 spots airing on Ontario networks
(
see complete list).

 
 
July 11 - August 29, 2011
 
Brand - Radio
Pelee Island
Canadian Warplane Heritage Museum
Toronto Zoo's Serengeti Bush Camp
Old Woman Bay, Lake Superior
 
Radio
 
 
:30 spots airing on Ontario stations
(
see complete list).
 
 
July 11 - August 29, 2011
 
Brand - Online
Ontario - Big Box
Ontario - Skyscraper
Pelee - Big Box
Pelee - Skyscraper
Warplane Museum -
Big Box
Warplane Museum - Leaderboard
Toronto Zoo - Big Box
Toronto Zoo - Leaderboard
Old Woman Bay - Big Box
Old Woman Bay - Skyscraper
Old Woman Bay - Leaderboard
 
Online
 
 
Video and display advertising geo-targeted to Ontario (see complete list of sites).

 
 
July 11 - August 29, 2011
  Summer Special Offer Packages Online   Hosted on ontariotravel.net. "Packages from $139 for a family of four".   May 1 - August 31, 2011
  'My Ontario' Summer Campaign - Franco-Ontario
 
Brand - Radio
Calypso
 
Radio
 
 
:30 spots airing on Ontario stations
(
see complete list).
 
 
August 8-28, 2011
 
Brand - Online
Ontario - Big Box
Ontario - Skyscraper
Pelee - Big Box
Pelee - Skyscraper
Warplane Museum -
Big Box
Warplane Museum - Leaderboard
Toronto Zoo - Big Box
Toronto Zoo - Leaderboard
Old Woman Bay - Big Box
Old Woman Bay - Skyscraper
Old Woman Bay - Leaderboard
 
Online
 
 
Display advertising geo-targeted to Ontario (see complete list of sites).

 
 
July 18 - August 29, 2011
  Ontario Travel Guides
  Summer 2011 - Print & Tablet Version Magazine & iPad   Print version distributed through Ontario travel centres, website, call centre, and in various Ontario daily and weekly newspapers
(
see complete list). Total print run of 350,000 English and 34,000 French. Tablet version available via the (iTunes App Store).
  May 2011
 
Fall 2011 - Tablet
Winter 2011-12 - Tablet
 
iPad   Available via the
(iTunes App Store).
 
September 2011
November 2011
 
  Event & Festival Marketing
 
Rogers Cup
Toronto International
Film Festival
Royal Agricultural
Winter Fair
Event Publication   Full-page ads in publications for iconic events.  
August 2011
September 2011
November 2011
  The Weather Network Vignettes
 
Discover Pelee Island
Discover Niagara Falls
Discover the Niagara Region
Discover Barrie
TV   1-minute vignettes hosted by on-air personality Nicola Jones that air several times daily on The Weather Network.
  May 16 - August 22, 2011
  Digital Marketing
  ontariotravel.net Online   Consumer-facing website for Ontario Tourism. Online destination for fulfillment of seasonal and segment campaigns.   Year-round
  Social Media Online   Active social media channels:
facebook.com/ontariotravel
twitter.com/shareontario
youtube.com/shareyourontario
flickr.com/shareyourontario
  Year-round
 
Email Marketing
Summer #1
Summer #2
Fall
Winter #1
 
Email
 
 
Seasonal email marketing to full English database.
 
 
June 3, 2011
July 13, 2011
September 21, 2011
November 29, 2011
  Search Engine Marketing
Online   Google - geo-targeted to Ontario   Year-round
  "Welcome to Ontario"
  Video Screens at Pearson Airport HD Video   Two "Welcome to Ontario" video screens located at Pearson Airport in Toronto. Each sign is comprised of eight 52" flat screens showing various destinations, experiences and seasons in Ontario. "Welcome to Ontario" appears in 16 languages: English, French, Arabic, Cantonese, Cree, Dutch, German, Greek, Hindi, Italian, Japanese, Korean, Mandarin, Portuguese, Russian and Spanish.   Year-round
  Français