Brand | Getaway Collections | Family Fun | Outdoor Adventures | Quebec | US NOTE: Red indicates in-market campaigns

2011-12 Brand Campaigns   Creative Medium Specifics In Market   'My Ontario' Winter Campaign - English Ontario   Brand - Radio Imagine - Dogsledding Imagine - Urban   Radio     :30 spots airing on Ontario stations (see complete list).     January 16 - February 3, 2012   Brand - Online Outdoor - Big Box Outdoor - Skyscraper Outdoor - Leaderboard Urban - Big Box Urban - Skyscraper Urban - Leaderboard   Online     Display advertising geo-targeted to Ontario (see complete list of sites).     January 16 - February 19, 2012   'My Ontario' Winter Campaign - Franco-Ontario   Brand - Radio Imagine - Urban   Radio     :30 spots airing on Ontario stations (see complete list).     January 16 - February 3, 2012   Brand - Online Outdoor - Big Box Outdoor - Skyscraper Outdoor - Leaderboard Urban - Big Box Urban - Skyscraper Urban - Leaderboard   Online     Display advertising geo-targeted to (see complete list of sites).     January 16 - February 19, 2012   'My Ontario' Summer Campaign - English Ontario   Brand - TV Pelee Island Canadian Warplane Heritage Museum Toronto Zoo's Serengeti Bush Camp Old Woman Bay, Lake Superior   TV     Ontarians sharing the passion for traveling in Ontario. :30 spots airing on Ontario networks (see complete list).     July 11 - August 29, 2011   Brand - Radio Pelee Island Canadian Warplane Heritage Museum Toronto Zoo's Serengeti Bush Camp Old Woman Bay, Lake Superior   Radio     :30 spots airing on Ontario stations (see complete list).     July 11 - August 29, 2011   Brand - Online Ontario - Big Box Ontario - Skyscraper Pelee - Big Box Pelee - Skyscraper Warplane Museum - Big Box Warplane Museum - Leaderboard Toronto Zoo - Big Box Toronto Zoo - Leaderboard Old Woman Bay - Big Box Old Woman Bay - Skyscraper Old Woman Bay - Leaderboard   Online     Video and display advertising geo-targeted to Ontario (see complete list of sites).     July 11 - August 29, 2011   Summer Special Offer Packages Online   Hosted on ontariotravel.net. "Packages from $139 for a family of four".   May 1 - August 31, 2011   'My Ontario' Summer Campaign - Franco-Ontario   Brand - Radio Calypso   Radio     :30 spots airing on Ontario stations (see complete list).     August 8-28, 2011   Brand - Online Ontario - Big Box Ontario - Skyscraper Pelee - Big Box Pelee - Skyscraper Warplane Museum - Big Box Warplane Museum - Leaderboard Toronto Zoo - Big Box Toronto Zoo - Leaderboard Old Woman Bay - Big Box Old Woman Bay - Skyscraper Old Woman Bay - Leaderboard   Online     Display advertising geo-targeted to Ontario (see complete list of sites).     July 18 - August 29, 2011   Ontario Travel Guides   Summer 2011 - Print & Tablet Version Magazine & iPad   Print version distributed through Ontario travel centres, website, call centre, and in various Ontario daily and weekly newspapers (see complete list). Total print run of 350,000 English and 34,000 French. Tablet version available via the (iTunes App Store).   May 2011   Fall 2011 - Tablet Winter 2011-12 - Tablet   iPad   Available via the (iTunes App Store).   September 2011 November 2011     Event & Festival Marketing   Rogers Cup Toronto International Film Festival Royal Agricultural Winter Fair Event Publication   Full-page ads in publications for iconic events.   August 2011 September 2011 November 2011   The Weather Network Vignettes   Discover Pelee Island Discover Niagara Falls Discover the Niagara Region Discover Barrie TV   1-minute vignettes hosted by on-air personality Nicola Jones that air several times daily on The Weather Network.   May 16 - August 22, 2011   Digital Marketing   ontariotravel.net Online   Consumer-facing website for Ontario Tourism. Online destination for fulfillment of seasonal and segment campaigns.   Year-round   Social Media Online   Active social media channels: facebook.com/ontariotravel twitter.com/shareontario youtube.com/shareyourontario flickr.com/shareyourontario   Year-round   Email Marketing Summer #1 Summer #2 Fall Winter #1   Email     Seasonal email marketing to full English database.     June 3, 2011 July 13, 2011 September 21, 2011 November 29, 2011   Search Engine Marketing Online   Google - geo-targeted to Ontario   Year-round   "Welcome to Ontario"   Video Screens at Pearson Airport HD Video   Two "Welcome to Ontario" video screens located at Pearson Airport in Toronto. Each sign is comprised of eight 52" flat screens showing various destinations, experiences and seasons in Ontario. "Welcome to Ontario" appears in 16 languages: English, French, Arabic, Cantonese, Cree, Dutch, German, Greek, Hindi, Italian, Japanese, Korean, Mandarin, Portuguese, Russian and Spanish.   Year-round

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