| Creative | Medium | Specifics | Timing |
|---|---|---|---|
| Ontario: Yours to Discover | |||
| View [Flash Video] | Television | On Air | |
| Molly-90 | There's No Place Like This Molly Johnson - 90 sec. |
National CTV Network & The Juno's Pre Show. Activation in High Impact Shows (National & Regional, depending on inventory). |
March 26, March 19 - April 1 |
| Ontario Cineplex Theatres | March 30 - April 29 | ||
| Molly-60 | There's No Place Like This Molly Johnson - 30 sec. |
National Specialty | March 19 - April 1 |
| Molly-30 | There's No Place Like This Molly Johnson - 60 sec. |
National CTV Network & The Juno's | March 26 |
| WDIV (Detroit) | June 2 - September 16 | ||
| OMNI 1 & 2 | July 6 - August 17 | ||
| Brian-60 | There's No Place Like This Brian Byrne - 60 sec. |
Ontario TV | March 19 - April 15 |
| Brian-30 | There's No Place Like This Brian Byrne - 30 sec. |
Ontario TV | June 16 - August 5 |
| WDIV (Detroit) | June 4 - September 16 | ||
| Tomi-60 | There's No Place Like This Tomi Swick - 60 sec. |
Ontario TV | June 4 - July 1 |
| Tomi-30 | There's No Place Like This Tomi Swick - 30 sec. |
Ontario TV | June 4 - July 20 |
| Keshia-60 | There's No Place Like This Keshia Chanté - 60 sec. |
Ontario TV | August 3 - September 2 |
| Keshia-30 | There's No Place Like This Keshia Chanté - 30 sec. |
Ontario TV | August 3 - September 2 |
| Listen [MP3] | Radio | On Air | |
| Car Ride - Family | Summer/Family Radio Ad | WOMC, WYCD, WVMV (Detroit) | June 8 - July 15 |
| View/Download [PDF] | In Market | ||
| Fishing (Full Page 4-Colour) Caribana (Full Page 4-Colour) Goggles (Full Page 4-Colour) |
Daily newspapers | Globe & Mail- Ontario Edition, Toronto Star, Ottawa Citizen, Barrie Examiner, Hamilton Spectator, Kingston Whig- Standard, Kitchener/Waterloo Record, London Free Press, Niagara Fall Review, Peterborough Examiner, St.Catharines Standard, Windsor Star, North Bay Nugget, Sault Ste. Marie Star, Thunder Bay Chronicle, Metro Today- Toronto, Metro Today- Ottawa | March 21, 22, 24, 29, 31 |
| Community Newspapers | Ajax/Pickering News Advertiser, Barrie Advance, Bloor West Villager, Belleville Quinte Community Press, Brampton Guardian, Burlington Post, Caledon Enterprise,Collingwood Wasaga Connection, Cornwall Seaway News, Dundas Star News, East York Mirror, N. Riverdale Mirror, Etobicoke Guardian, Guelph Tribune, Hamilton Mountain News, Kawartha Lakes This Week, The Londoner, Mississauga News, Napanee Guide, Niagara News/St Catharines, Oakville Beaver, Oakville Today, Orangeville Banner, Oshawa/Whitby This Week, Peterborough This Week, Richmond Hill/Thornhill Liberal, Sarnia Sun This Week, Sault This Week, Sudbury Sun This Week, Thunder Bay Source, Timmins TImes Vaughan Citizen, Waterloo Chronicle | March 26 - April 8 | |
| Ethnic Newspapers | Sing Tao, World Journal, Canadian Chinese Post, Corriere Canadese, Lo Specchio, L'Ora de Ottawa, Brasil News, Sol Portuguese, O milenio, Nove Ihas, Voice Luso, El Expresso, El Popular, Daily Punjabi, Weekly Punjabi Awaaz, Hamdard Weekly, Parvasi, Sanjh Savera, Panji Pani, Arab Guide, Arc Arabic Journal, Canada & the Arab World, tamilar Senthamarai, Korean Times, Hindi Times, Hindi Abroad, New Canada, Urdu Times | March 26 - April 9 | |
| Francanphone Ontario Papers | March 26 - April 10 | ||
| Aboriginal Papers | Temawennake & Turtle Island News | March 26 - April 11 | |
| Magazines | Toronto Life Magazine, Ottawa Life Magazine, Tribute Magazine, Food & Drink Magazine, Canadian Living (Ontario Edition), Chatelaine (Ontario Edition), Today's Parent (Ontario Edition), Style at Home (Ontario Edition), Canadian House & Home (Ontario Edition) | May - August | |
| View | Online | In Market | |
| ontariotravel.net/summer | Summer Microsite | New seasonal design with expanded online tools, including a trip idea finder, personalized travel guide ordering and a downloadable desktop trip tool. | March 19 - early September |
| Perpetual Zoom - Family | Flash Ad (300 x 250) | MSN.ca, TheWeatherNetwork.com, AOL.ca (travel section), Mapquest | March 28 - June 30 |
| Expandable - Family | Flash Ad (728 x 90 - expanding to 728 x 200) | MSN.ca, TheWeatherNetwork.com | March 28 - June 30 |
| Perpetual Zoom - Adult Couples | Flash Ad (300 x 250) | MSN.ca, TheWeatherNetwork.com, AOL.ca (travel section), Mapquest | March 28 - June 30 |
| Expandable - Adult Couples | Flash Ad (728 x 90 - expanding to 728 x 200) | MSN.ca, TheWeatherNetwork.com | March 28 - June 30 |
| WeatherEye | JPEG | TheWeatherNetwork.com | March 28 - June 30 |
| Search Engine Marketing | Google, Yahoo.ca & MSN.ca | March 28 - June 30 | |
| July 16 - August 31 | |||
| Contest Email 1 | March 27 | ||
| Contest Email 2 | April 10 | ||
| Summer Email 1 - Adult | April 25 | ||
| Summer Email 1 - Family | April 25 | ||
| Summer Email 1 - Generic | April 25 | ||
| Summer Email 2 - Adult | June 13 | ||
| Summer Email 2 - Family | June 13 | ||
| Summer Vacation Contest | April 2 - June 15 | ||
OTMP 2007 Summer Brand Campaign
Campaign Message: Encourage Ontarians to explore and rediscover all that Ontario has to offer this summer.